The German ecommerce market is the second biggest in Europe and the fifth biggest in the world. With extremely healthy online sales figures of USD64 billion (tipped to hit USD83 billion by 2018) it’s a good time for international merchants to consider moving into this lucrative, booming region.
In the third video in our How It’s Paid series, I present all the most pertinent data you need to know about how the German consumer likes to browse, buy and pay online. With stats, facts and figures on mobile penetration, market size, exports, imports, popular webshops and more, it’s essential viewing for anybody hoping to craft an effective ecommerce sales strategy over the coming years.
Through slick, easy-to-follow graphics, we answer all the need-to-know questions such as:
Ecommerce moves at a rapid pace. While this video gives you a nice overview, the most up-to-date and recent research on Germany and other online markets, can be found in our infographics library. These beautifully designed, easy-to-understand data sheets are updated regularly with the latest facts and figures and are available to download free.
How It’s Paid is a video series by Acapture, in which we offer insights into some of the world’s biggest online markets. In each episode, John focuses on a different country, giving the viewer a quick, easy-to-understand overview of how the average ecommerce consumer likes to browse, buy and, of course, pay.
This provides the international online merchant with an invaluable understanding of the inner-workings of some of the world’s busiest and most fertile territories.