How to Increase Conversion
Lowering back-office complexity and increasing conversions
Merchants – both online and offline – have an impossible number of considerations when planning their payments optimization strategy. Offering customers too few options damages conversion rates. Offering too many alternative payments, on the other hand, can complicate the process and reduce profits.
This paper looks at the increasing number of payment methods and channels used on and off line and investigates how merchants can make the most of the opportunities they offer while limiting back office complexity.
By following the actionable steps outlined in this paper, you can simplify your payments optimization process and focus on expanding your business.