Online Travel Agencies
Your in-depth analysis of ecommerce’s most exciting sector
Travel bookings are, according to Forrester Research, the single biggest component of all ecommerce business. This is the age of the online travel agency (OTA) and, by 2017, the worldwide revenue for online travel is expected to hit USD830 billion.
Acapture’s latest whitepaper, Online Travel Agencies, puts this rapidly expanding, rapidly changing, brutally competitive sector under the microscope. It looks at all the crucial elements of the global OTA market, analyzing the main trends, investigating activity in the various regions, assessing the risks, showing the opportunities and monitoring customer behavior.
This is your clear picture of a progressively complex industry: a guide through the crowded online travel marketplace across the crucial coming years.