With 380 million shoppers and an annual revenue of USD670 billion, Chinese ecommerce is one of the most exciting sectors in the world. Breaking into the market is not a simple process, however. The Chinese online shoppers is extremely choosy about where and how they buy their products. Unless you understand their preferences, it will be impossible to get their attention in such a competitive region.
In the second video in our How It’s Paid series, I give you all the crucial data you need to understand how the Chinese shop and pay over the web. With stats and facts on website market share, mobile commerce, exports and imports and much, much more, this overview will help you to craft a truly effective strategy for Chinese ecommerce.
Illustrated with simple graphics, this video answers important questions such as:
Ecommerce changes at a rapid pace. While this video gives you a clear overview, the most recent and complete research on China and every other major ecommerce region can be found in our infographics library.
These smooth, sleek and reader friendly collections of data are updated regularly with the most recent statistics and can be downloaded free.
How It’s Paid is a video series by Acapture, in which we offer insights into some of the world’s biggest online markets. In each episode, John focuses on a different country, giving the viewer a quick, easy-to-understand overview of how the average ecommerce consumer likes to browse, buy and, of course, pay.
This provides the international online merchant with an invaluable understanding of the inner-workings of some of the world’s busiest and most fertile territories.