In an industry as rapidly changing as gaming, it’s never easy to predict the future. At Acapture, however, we specialize in staying ahead of the curve when it comes to payments. Here’s our view on how some of the current trends in gaming could influence video game payments solutions in the coming years.
Read more “What’s the future of video game payments?”
When Payvision launched Acapture a little over one year ago, we knew that a new type of payment service provider (PSP) was needed. Payment processes were not in step with the pace of modern retail. Major PSPs were still relying on bloated, inflexible payment solutions from previous decades, which were slowing down their clients’ growth.
As we built our new platform, we put flexibility and data science at its heart. The flexibility would ensure each client got a solution crafted to their needs, while the data aspect meant changes could be made to improve conversion rates as the client used the solution.
While video gaming is booming across the globe, the industry differs massively from region to region. More specifically, the gamer in one country behaves and buys very differently than the gamer in another.
One of the keys to successfully entering a new country in the games market will be offering the right payment methods for that region. To illustrate this, let’s look at some of the world’s most lucrative regions and consider how gamer payment preferences differ once you cross the border.
If you work in online gaming, you don’t need me to tell you that your industry is booming. What I can tell you, however, is that a weak payment solution could massively harm your revenue regardless of how big your consumer base might be.
There are many ways that PSPs can hinder the development of online games companies, including a lack of payment options, slow checkouts that interrupt gameplay and much, much more.