Global retail is now dominated by two demographics: millennials and generation Z. These two tech-savvy groups of shoppers are comfortably at-home with omnichannel shopping and open to adopting any new device or consumer technology innovation that could further personalize the buying experience.
If you are an online or offline retailer, catching the attention and securing the customer loyalty of these two generations will be all important in the coming three years. In order to do so, however, you need to be attuned to the latest consumer technology trends and how they will affect the expectations of the buyer. If you try to plan your sales strategy without this insight, you risk alienating the world’s most powerful shoppers.
At Internet Retailing Expo (IRX) in Birmingham last week, our team of payment experts were out in force, presenting our innovative services and insightful research to the conference attendees. At the event’s Digital Payment Theatre, we presented the 5 Future Trends in Consumer Technology, a highly focussed, stat-packed resource for retailers that want to understand how tech will change the retail experience in the near future. See the full presentation here:
Based on some of the research from our recent white paper, Future Trends in Consumer Behavior, it paints a picture of the current landscape, points out the main differences between millennials and gen Z shoppers and predicts and details the 5 most important trends in consumer technology.
For an even more in-depth look at this vital research, you can also get a free download of the full white paper.